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Google My Business?
Google My Business (GMB) is a tool created by Google for business owners. It helps manage how their business appears in Google search results and on Google Maps.
With GMB, you can claim a free local business listing on Google and add things like your contact information, business hours, photos, services, and much more.
The first perk of this tool is that it’s free for everybody. It also has a vast amount of ranking power that remains untapped by a lot of businesses. If not utilised correctly, it can be a lot of wasted time and money.
Why Is Google
My Business Important?
It’s not news that Google has become the go-to place where all business takes place on some level. It could be a potential customer looking for a local trader, someone looking for your business specifically or a previous customer looking for more information on your business to pass on as a recommendation. Google is widely used for almost every business transaction.
That’s why it’s crucial to have a significant portion of your SEO efforts directed to your Google listing. Google is, more often than not, the first impression that your business offers.
Get The Best For Your Google Listing
Whether or not it’s your intention, your business will almost certainly get listed on Google. You don’t have to be the business owner to enter and register with google; anyone can do it. Doing this will make a Google My Business Profile for your business appear more prominently in the Map result in google.
This is the section found under the ads on a Google results page. It consists of a map, usually of a local area, and three top listed businesses within the search category. It’s extremely powerful when it comes to traffic, and people aren’t aware of just how much it can help their business.
Inside what we call the Map Pack, or Three Pack, is your Google My Business listing. Once clicked, a properly optimised profile will give a user, or possible client, all the information they need about your business.
GMB also helps your business appear in the Knowledge Panel.
Business analytics can also be derived from the Insights Panel such as:
and a lot more!