Google Business Profile
Many firms register a Google business listing to increase their visibility on Google (known officially as a Google Business Profile GMB).
If you want your Business Profile to be an effective SEO and lead generation tool for your company, you need to be able to manage and change it.
How can you take control of your Google Business Profile? The solution is that you must independently create a free Google My Business account for that profile in addition to a free Business Profile.
What is Google My Business?
Creating a Google Business Profile for local businesses is an essential first step towards SEO success.
Google Business Profile also enables your business to appear on other Google tools such as Maps and Local Pack listings. Creating this free profile is a great way to increase your visibility across Google services.
You can manage and enhance your Google Business Profile using the Google My Business service. So before describing Google My Business and how it functions, let’s make sure we have a clear understanding of what a business profile is.
Google refers to your Google business listing as “your business profile.” Google Maps and Google Search’s local results both display business profiles.
How Does A Google Business Profile Work?
You can control how your business appears online on Google Search and Maps using the free tool Your Business Profile. You can connect with consumers, share updates, list your goods and services, take online orders, and more with your business profile.
To maintain your Business Profile, you will require a separate Google My Business account.
Once you claim ownership of your business profile, you can use the extra free services to improve your exposure on Google. All by creating a Google My Business account.
Benefits of using Google Business Profiles
Google is by far one of the leading search engines, with around 5.4 billion searches each day and a 92% market share. That means it’s extremely likely that your target market is on Google, possibly looking for the products and services that your company sells.
Your Business Profile is the perfect platform to enable your customers to learn more about your products and services in a quick way. Your business listing is not a website. It is simply a listing that appears in search engine results when a user searches for your business or a service/product you provide. Additionally, users have the quick option to contact your business or find your location, all from Google Search.
How to use Google My Business for local marketing
To use Google My Business for SEO, make sure to incorporate relevant keywords into your Business Profile so you can tell Google what you’re trying to rank for.
Don’t ”overstuff” your keywords. Google will penalise you for this.
You should also use them in your “from the business” description and in your responses to online reviews. Also, use them in your answers to questions, and in the posts you publish. Make sure to incorporate them naturally just as you would with any other SEO strategy.
Google My Business is not your business profile; rather, it is a tool you may use to improve your business profile, to increase its efficacy and visibility. Let’s go over the four main ways you may use Google My Business to improve your Google profile’s local marketing capabilities.
Use photos! You can view images other people have uploaded about your business and add your own. Prospective customers expect to see visuals of your business, including high-quality product shots, and/or location images (including 360-degree virtual tours) and your logo.
- You can see the searches people are using to find your business profile.
- Whether they used Google Maps or Google Search
- A breakdown of the actions people have taken on your listing
- How well your photos are performing in comparison to those of other profiles in your category in the analytics tab of the platform.
- Also, take note of the fact that Google Analytics and UTM parameters can be used to track clicks coming from a business profile.
Verified business locations are more likely to show up in local search results across Google products, like Maps and Search. Including a verified location on your Google Business Profile also helps improve your score for the distance search visibility ranking factor.
Is A Business Profile On Google Free?
Yes, it’s free to create your Business Profile on Google. You can create your profile at no cost, and you can manage your business from Google Search and Maps to start reaching more customers.
My Business Doesn't Have A Shopfront. Can I Still Have A Business Profile?
Digital Marketing at Zero Three Digital
Businesses that don’t operate online can benefit from having an online presence. We’ve got years of experience in supporting businesses across different industries with their online marketing. Unlock your company’s potential in digital marketing with our skills and the latest industry news with Google Business Profiles and SEO.
Contact us to get your business started right with an optimised Business Profile. We can help you manage how your local business shows up across Google products, like Maps and Search.
Google Business Profile Manager is where you can manage your business profile and modify your contact details.
Mobile searches for terms like “where to buy” and “near me” have surged by over 200%. We refer to these as “discovery searches.” Users are searching more broadly for a category than for a specific brand. So if your company is well-optimised, it will be more likely to appear as a geolocated result for a user who is physically close to your establishment and searches for a general keyword like “restaurant.”