{"id":9018,"date":"2023-05-25T05:15:31","date_gmt":"2023-05-25T05:15:31","guid":{"rendered":"https:\/\/hungry-jang.217-154-61-182.plesk.page\/?p=9018"},"modified":"2023-05-25T07:47:56","modified_gmt":"2023-05-25T07:47:56","slug":"what-is-pay-per-click-ppc","status":"publish","type":"post","link":"https:\/\/zerothreedigital.com\/?p=9018","title":{"rendered":"What is Pay Per Click (PPC)?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9018\" class=\"elementor elementor-9018\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c456281 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c456281\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2de0be34\" data-id=\"2de0be34\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-69c52168 elementor-widget elementor-widget-heading\" data-id=\"69c52168\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">What is <span style=\"color:#e84a5f;font-weight: 700\">Pay Per Click (PPC) <\/span><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8c0965 elementor-widget elementor-widget-text-editor\" data-id=\"a8c0965\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>PPC is an online advertising model in which advertisers pay each time users click on one of their online ads.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3fbbbd02\" data-id=\"3fbbbd02\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1760548 elementor-widget elementor-widget-image\" data-id=\"1760548\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/zerothreedigital.com\/wp-content\/uploads\/2023\/05\/blog-image.png\" class=\"attachment-large size-large wp-image-8733\" alt=\"zero three digital marketing agency\" srcset=\"https:\/\/zerothreedigital.com\/wp-content\/uploads\/2023\/05\/blog-image.png 1000w, https:\/\/zerothreedigital.com\/wp-content\/uploads\/2023\/05\/blog-image-300x300.png 300w, https:\/\/zerothreedigital.com\/wp-content\/uploads\/2023\/05\/blog-image-150x150.png 150w, https:\/\/zerothreedigital.com\/wp-content\/uploads\/2023\/05\/blog-image-768x768.png 768w, https:\/\/zerothreedigital.com\/wp-content\/uploads\/2023\/05\/blog-image-100x100.png 100w, https:\/\/zerothreedigital.com\/wp-content\/uploads\/2023\/05\/blog-image-600x600.png 600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3572912 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3572912\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-abc32cc\" data-id=\"abc32cc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-96fc788 elementor-widget elementor-widget-image\" data-id=\"96fc788\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/zerothreedigital.com\/wp-content\/uploads\/2023\/05\/Pay-Per-Click-2-1024x768.jpg\" class=\"attachment-large size-large wp-image-9054\" alt=\"zero three digital marketing agency\" srcset=\"https:\/\/zerothreedigital.com\/wp-content\/uploads\/2023\/05\/Pay-Per-Click-2-1024x768.jpg 1024w, https:\/\/zerothreedigital.com\/wp-content\/uploads\/2023\/05\/Pay-Per-Click-2-300x225.jpg 300w, https:\/\/zerothreedigital.com\/wp-content\/uploads\/2023\/05\/Pay-Per-Click-2-768x576.jpg 768w, https:\/\/zerothreedigital.com\/wp-content\/uploads\/2023\/05\/Pay-Per-Click-2-600x450.jpg 600w, https:\/\/zerothreedigital.com\/wp-content\/uploads\/2023\/05\/Pay-Per-Click-2.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-447f808 elementor-widget elementor-widget-text-editor\" data-id=\"447f808\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>One of the most popular forms of pay per click ads is search engine advertising. This is when an advertiser pays for ad placement in a search engine&#8217;s sponsored links. This works when someone searches for a keyword related to their business.<\/p><p>These ads appear when people search for things online using a search engine like Google. (Especially when they are performing commercial searches.) Meaning that they&#8217;re looking for something to buy.<\/p><p>PPC advertising is a great marketing option for your business. It&#8217;s a simple, effective digital marketing technique to promote your products, drive traffic to your website, and ultimately, increase your sales.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a70f32d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a70f32d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-17b55ed\" data-id=\"17b55ed\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e4eff2 elementor-widget elementor-widget-heading\" data-id=\"2e4eff2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Featured<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e2aaca elementor-align-start elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"3e2aaca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-circle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">PPC ads come in all different shapes and sizes (literally) and can be made up of text, images, videos, or a combination.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-circle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">They can appear on search engines, websites, social media platforms, and more. Search engine advertising (also known as paid search or search engine marketing) is one of the most popular.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-circle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">When PPC campaigns are working correctly, the fee is trivial because the click is worth more than what you pay for it.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d9c75e5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d9c75e5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-105acac1\" data-id=\"105acac1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ffa675e elementor-widget elementor-widget-heading\" data-id=\"5ffa675e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">How Does Pay-Per-Click Advertising Work?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5af34db4 elementor-widget elementor-widget-text-editor\" data-id=\"5af34db4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It&#8217;s not as simple as just paying for the clicks and gaining traffic. There need to be a lot of thought to put together a strong PPC campaign.<\/p><p>Choosing the right keywords, and arranging those keywords into well-organised campaigns and ad groups. And most importantly, setting up PPC landing pages that are optimised for conversions.<\/p><p>It&#8217;s important to learn the best ways to conduct a PPC campaign, as the more relevant, well-targeted PPC campaigns will be rewarded by search engines with lower-costing ad clicks.<\/p><p>For ads to appear alongside the results on a search engine (commonly known as a Search Engine Results Page, or SERP), advertisers cannot simply pay more to ensure that their ads appear more prominently than their competitor&#8217;s ads.<\/p><p>Instead, ads are subject to what is known as the Ad Auction. This is an entirely automated process that Google and other major search engines use to determine their relevance.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eaa9b25 elementor-widget elementor-widget-image\" data-id=\"eaa9b25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/zerothreedigital.com\/wp-content\/uploads\/2023\/05\/Pay-Per-Click-1-1024x768.jpg\" class=\"attachment-large size-large wp-image-9050\" alt=\"zero three digital marketing agency\" srcset=\"https:\/\/zerothreedigital.com\/wp-content\/uploads\/2023\/05\/Pay-Per-Click-1-1024x768.jpg 1024w, https:\/\/zerothreedigital.com\/wp-content\/uploads\/2023\/05\/Pay-Per-Click-1-300x225.jpg 300w, https:\/\/zerothreedigital.com\/wp-content\/uploads\/2023\/05\/Pay-Per-Click-1-768x576.jpg 768w, https:\/\/zerothreedigital.com\/wp-content\/uploads\/2023\/05\/Pay-Per-Click-1-600x450.jpg 600w, https:\/\/zerothreedigital.com\/wp-content\/uploads\/2023\/05\/Pay-Per-Click-1.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-73d521bc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"73d521bc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3983568\" data-id=\"3983568\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-af33ec5 elementor-widget elementor-widget-heading\" data-id=\"af33ec5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Ad Spend ROAS<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d669940 elementor-widget elementor-widget-text-editor\" data-id=\"6d669940\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If PPC is working properly, the return on ad spend (ROAS) should be high, as a visit to your website is worth more than what you pay for it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-37514d2e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"37514d2e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6db0b200\" data-id=\"6db0b200\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-42fff38d elementor-widget elementor-widget-heading\" data-id=\"42fff38d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">What is a Search Engine Results Page?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52dee8cf elementor-widget elementor-widget-text-editor\" data-id=\"52dee8cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The page that a search engine displays as a result of a user&#8217;s search query is known as the search engine results page (SERP). They will typically feature paid ads and pay-per-click (PPC) advertisements in addition to organic search results.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2c2348f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2c2348f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b86a0ca\" data-id=\"b86a0ca\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d2f0d9 elementor-widget elementor-widget-heading\" data-id=\"5d2f0d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">What are Ad Extensions?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30167da elementor-widget elementor-widget-text-editor\" data-id=\"30167da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ad Extensions are additional links and details that show supplementary information about your business to enhance the basic PPC ads. Certain ad extensions are manual choices, which you can control.<\/p><p><br \/>Search engines may also automatically generate some ad extensions. The main advantage of ad extensions is that they help improve the click-thru-rate (CTR) of the paid ad headline because the ads are larger in size.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0428cfc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0428cfc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2338426\" data-id=\"2338426\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d3758fe elementor-widget elementor-widget-heading\" data-id=\"d3758fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Google Ads<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc615a7 elementor-widget elementor-widget-text-editor\" data-id=\"cc615a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With billions of searches per day on Google, you can use Search ads to make sure potential customers notice your brand, consider your offerings and take action.<\/p><p>The Google Ads platform enables businesses to create ads that appear on Google&#8217;s search engine and other Google properties.<\/p><p>Every time a search is triggered, Google digs into the pool of ads and chooses a set of winners to appear on that search engine results page. The &#8220;winners&#8221; are chosen based on a combination of factors. The quality and relevance of their keywords and ad campaigns and the size of their keyword bids.<\/p><p>PPC offers you an opportunity to reach your target audience when they are looking for a business like yours while gaining data insights to help you improve the efficiency of your website over time.<\/p><p>Paid advertising is a big business. It is reported that Google earns more than $162 billion per year through their ad platforms.<\/p><p>Google is the most used search engine. Therefore, using Google Ads will get you the most impressions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29f5fde elementor-widget elementor-widget-image\" data-id=\"29f5fde\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/zerothreedigital.com\/wp-content\/uploads\/2023\/05\/Google-Ads-1024x768.jpg\" class=\"attachment-large size-large wp-image-9055\" alt=\"zero three digital marketing agency\" srcset=\"https:\/\/zerothreedigital.com\/wp-content\/uploads\/2023\/05\/Google-Ads-1024x768.jpg 1024w, https:\/\/zerothreedigital.com\/wp-content\/uploads\/2023\/05\/Google-Ads-300x225.jpg 300w, https:\/\/zerothreedigital.com\/wp-content\/uploads\/2023\/05\/Google-Ads-768x576.jpg 768w, https:\/\/zerothreedigital.com\/wp-content\/uploads\/2023\/05\/Google-Ads-600x450.jpg 600w, https:\/\/zerothreedigital.com\/wp-content\/uploads\/2023\/05\/Google-Ads.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-584291f elementor-widget elementor-widget-spacer\" data-id=\"584291f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a02a68d elementor-widget elementor-widget-heading\" data-id=\"a02a68d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Take into consideration the following factors when creating your PPC campaign through Google Ads:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3646203 elementor-align-start elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"3646203\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Ensure your keywords are relevant, popular, and likely to be searched<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Have a high-quality landing page that looks appealing and has a clear message<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Better quality scores get more ad clicks at lower costs.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8e188f2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8e188f2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ab4574\" data-id=\"4ab4574\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71d63d6 elementor-widget elementor-widget-heading\" data-id=\"71d63d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Improve your Quality Score<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97d6f15 elementor-widget elementor-widget-text-editor\" data-id=\"97d6f15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Google rates the quality and relevancy of your keywords, landing sites, and PPC campaigns using a Quality Score. Advertisers with higher Quality Scores receive more clicks on their ads while paying less. You will also need to Pique interest. When running display or social ads, enticing ad language and eye-catching ad creativity are both essential.<\/p><p>At first, it will give you a Quality Score from one to 10 based on your ad&#8217;s relevance to the keyword, your expected click-through rate, and landing page quality.<\/p><p>It will then multiply your Quality Score by your maximum bid (the budget you&#8217;re willing to pay for a click on that ad) to determine your Ad Rank.<\/p><p>The ads with the highest Ad Rank scores are the ones that show on search engine result pages. This system allows winning advertisers to reach potential customers at a cost that fits their budget.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-27abab10 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"27abab10\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-67ed8492\" data-id=\"67ed8492\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2aa4da5 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2aa4da5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32c3edcc elementor-widget elementor-widget-heading\" data-id=\"32c3edcc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Keyword Research and Competitor Analysis for PPC Campaigns<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-648382c4 elementor-widget elementor-widget-text-editor\" data-id=\"648382c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Successful PPC campaigns are not launched blindly.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f22724 elementor-widget elementor-widget-heading\" data-id=\"4f22724\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">The key to driving a significant ROI from the channel is to spend your time doing research to understand the following:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35466f3 elementor-align-start elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"35466f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Which keywords you should be bidding on and how much will this cost you?<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">What your competitors are running ads on<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">What is the message they are portraying?<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fb829a0 elementor-widget elementor-widget-image\" data-id=\"5fb829a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/zerothreedigital.com\/wp-content\/uploads\/2023\/05\/Keyword-Research.jpg\" class=\"attachment-large size-large wp-image-9059\" alt=\"zero three digital marketing agency\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-584d306 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"584d306\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ef00020\" data-id=\"ef00020\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b8f0101 elementor-widget elementor-widget-heading\" data-id=\"b8f0101\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">How Keywords Work in Pay-Per-Click Advertising (PPC ads)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79a5145 elementor-widget elementor-widget-text-editor\" data-id=\"79a5145\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Ad Auction is a system for placing bids. The terms on which marketers want to &#8220;trigger&#8221; or display their adverts must be bid upon to do so. These words are referred to as keywords.<\/p><p>PPC Ad Copy Bidding on targeted keywords will get your ad in front of the right people. A good ad copy will get those people to click on your ad. Your keywords need to solve the intent of the searcher. Therefore, you need to give the searcher exactly what they&#8217;re looking for and for your content to have a high-quality score.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5da7ae0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5da7ae0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6999282\" data-id=\"6999282\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39fc5e1 elementor-widget elementor-widget-heading\" data-id=\"39fc5e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">How to do effective PPC keyword research<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df06c31 elementor-widget elementor-widget-text-editor\" data-id=\"df06c31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Keyword research for PPC can be incredibly time-consuming, but it is also incredibly important. Your entire PPC campaign is built around keywords. The most successful Google Ads advertisers continuously grow and refine their keyword research to keep their ad full of relevant keywords.<\/p><p>It is best that you seek out a digital marketing company to perform thorough research with their SEO tools. Zero Three Digital Marketing can help you with this.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f7b609 elementor-widget elementor-widget-heading\" data-id=\"0f7b609\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Negative Keywords<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a875ca9 elementor-widget elementor-widget-text-editor\" data-id=\"a875ca9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Advertisers can decide whether they prefer a perfect match of keywords and search queries or allow for variances like altered word placement, alternative spellings, or additional words. You can add negative keywords can also be used to avoid irrelevant traffic by preventing ads from being triggered by search queries containing those terms.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c0c71e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c0c71e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d2cad36\" data-id=\"d2cad36\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-604723b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"604723b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ce9725 elementor-widget elementor-widget-heading\" data-id=\"9ce9725\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Need help with your PPC ad campaigns?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f70b601 elementor-widget elementor-widget-text-editor\" data-id=\"f70b601\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Contact us at Zero Three Digital Marketing. We can help you get the most out of your PPC marketing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7fb52ee2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7fb52ee2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6a3b5c7e\" data-id=\"6a3b5c7e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f89c0a8 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4f89c0a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a015499 elementor-widget elementor-widget-accordion\" data-id=\"1a015499\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-4361\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-4361\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">What does PPC stand for?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-4361\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-4361\"><p>PPC is an acronym for pay-per-click.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-4362\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-4362\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">What is a PPC campaign?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-4362\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-4362\"><p>Pay Per Click, or PPC, is an internet marketing strategy where advertisers are charged every time one of their ads is clicked. When the user search requirements and the keywords associated with adverts match, the advertisement shows.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-4363\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-4363\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">What is PPC executive?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-4363\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-4363\"><p>A Pay-Per-Click Executive will ensure that the company&#8217;s pay-per-click and social media advertising campaigns are developed, and managed. They&#8217;ll make sure that they meet performance and revenue goals in accordance with the overall marketing strategy and budget.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-4364\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-4364\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">What is the difference between SEO and PPC?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-4364\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-4364\"><p>By making your website more relevant to visitors, SEO can help your website rank better on Google Search. Whereas PPC ads, such as Google Ads, are compensated online adverts that enable businesses and website owners to compete for the opportunity to appear next to searches on Google.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0b64a elementor-widget elementor-widget-spacer\" data-id=\"c0b64a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>What is Pay Per Click (PPC) PPC is an online advertising model in which advertisers pay each time users click on one of their online ads. One of the most popular forms of pay per click ads is search engine advertising. This is when an advertiser pays for ad placement in a search engine&#8217;s sponsored [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":9054,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9018","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"aioseo_notices":[],"rttpg_featured_image_url":{"full":["https:\/\/zerothreedigital.com\/wp-content\/uploads\/2023\/05\/Pay-Per-Click-2.jpg",1200,900,false],"landscape":["https:\/\/zerothreedigital.com\/wp-content\/uploads\/2023\/05\/Pay-Per-Click-2.jpg",1200,900,false],"portraits":["https:\/\/zerothreedigital.com\/wp-content\/uploads\/2023\/05\/Pay-Per-Click-2.jpg",1200,900,false],"thumbnail":["https:\/\/zerothreedigital.com\/wp-content\/uploads\/2023\/05\/Pay-Per-Click-2-150x150.jpg",150,150,true],"medium":["https:\/\/zerothreedigital.com\/wp-content\/uploads\/2023\/05\/Pay-Per-Click-2-300x225.jpg",300,225,true],"large":["https:\/\/zerothreedigital.com\/wp-content\/uploads\/2023\/05\/Pay-Per-Click-2-1024x768.jpg",800,600,true],"1536x1536":["https:\/\/zerothreedigital.com\/wp-content\/uploads\/2023\/05\/Pay-Per-Click-2.jpg",1200,900,false],"2048x2048":["https:\/\/zerothreedigital.com\/wp-content\/uploads\/2023\/05\/Pay-Per-Click-2.jpg",1200,900,false],"project-archive":["https:\/\/zerothreedigital.com\/wp-content\/uploads\/2023\/05\/Pay-Per-Click-2-300x225.jpg",300,225,true],"project-single":["https:\/\/zerothreedigital.com\/wp-content\/uploads\/2023\/05\/Pay-Per-Click-2-1024x768.jpg",1024,768,true],"project-thumbnail":["https:\/\/zerothreedigital.com\/wp-content\/uploads\/2023\/05\/Pay-Per-Click-2-100x100.jpg",100,100,true]},"rttpg_author":{"display_name":"Zero","author_link":"https:\/\/zerothreedigital.com\/?author=8"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/zerothreedigital.com\/?cat=1\" rel=\"category\">Uncategorized<\/a>","rttpg_excerpt":"What is Pay Per Click (PPC) PPC is an online advertising model in which advertisers pay each time users click on one of their online ads. One of the most popular forms of pay per click ads is search engine advertising. This is when an advertiser pays for ad placement in a search engine&#8217;s sponsored&hellip;","_links":{"self":[{"href":"https:\/\/zerothreedigital.com\/index.php?rest_route=\/wp\/v2\/posts\/9018","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zerothreedigital.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zerothreedigital.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zerothreedigital.com\/index.php?rest_route=\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/zerothreedigital.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9018"}],"version-history":[{"count":10,"href":"https:\/\/zerothreedigital.com\/index.php?rest_route=\/wp\/v2\/posts\/9018\/revisions"}],"predecessor-version":[{"id":9072,"href":"https:\/\/zerothreedigital.com\/index.php?rest_route=\/wp\/v2\/posts\/9018\/revisions\/9072"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zerothreedigital.com\/index.php?rest_route=\/wp\/v2\/media\/9054"}],"wp:attachment":[{"href":"https:\/\/zerothreedigital.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9018"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zerothreedigital.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9018"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zerothreedigital.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9018"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}