Instagram’s 2023 Vision
Inspiring Creativity, Connecting People, and Enhancing User Experience
As the CEO of Instagram, Adam Mosseri recently took to the platform to give users a sneak peek into what they can expect in 2023. In his post, Mosseri outlined Instagram’s key priorities for the upcoming year: inspiring creativity. Helping people discover what they love, and sparking connections between people.
- One of Instagram’s primary goals is to continue to inspire creativity on the platform. As the birthplace of photo filters and frames, Instagram will focus on enhancing creative profiles with customised text links and the ability to add music to profiles. This will give users more opportunities to express themselves and showcase their unique creativity.
- Another priority for Instagram in 2023 is helping users discover what they love. In 2022, the platform pushed new content through Reels, but in the coming year, Instagram aims to expand this effort to include photos, creators, and recommendations beyond video content. This could involve upgrades to the explore page, making it easier for users to discover new content that matches their interests.
- Finally, Instagram aims to build deeper connections between users. The platform plans to add community-building features such as subscriptions and group chats, which could help users connect with each other over shared interests. By focusing on building these connections, Instagram hopes to differentiate itself from its competitors and create a more engaging and personalised experience for its users.
At Zero Three Digital, we believe that Instagram’s focus on creating value and bringing people together over shared interests is an important step towards building a stronger and more engaging platform. By inspiring creativity, helping users discover what they love, and sparking connections between people, Instagram is working to become a more integral part of its users’ lives.
In conclusion, Instagram’s plans for 2023 show a commitment to enhancing the user experience by creating a more personalised and engaging platform. Whether it’s through customised profiles, better content discovery, or community-building features, there’s a lot to look forward to in the coming year on Instagram.
