Small businesses can benefit significantly from local search because 46% of all Google searches are for local information. You may lose out on potential clients prepared to shop in your neighbourhood if your company isn’t optimised for local search. In other words, if you want your company to remain relevant, local SEO is essential.
We’ve put up a thorough guide covering local SEO ideas and resources to assist you in optimising your company for local SEO.
What is local SEO?
Local SEO (Local Search Engine Optimization) is the process of enhancing local businesses’ visibility on search engines, particularly for those having a physical presence. Businesses can increase organic traffic from queries made by local customers by adhering to local SEO best practices.
To give users the most appropriate local results for their searches, search engines rely on signals such as local content, social profile pages, links, and citations.
A local business can position its goods and services for local customers who are looking for them by using local SEO.
If you’re new to marketing your business online, one of the main challenges is knowing what you should focus on to boost your local rankings.
As a local business, you have the opportunity the appear within both the main organic search results and the local map pack at the same time.
While the local Google maps and map pack is displayed within the standard Google organic search listings, separate algorithms power the main Google search results for local rankings and the local map pack results.
Local SEO Tips & Local SEO Ranking Factors
In local searches, Google My Business has emerged as the top dog. Google My Business is a perfect tool to assist your company in meeting Google’s requirements because Google willingly supports, verifies, and shares its own content.
Google, my business is a completely free business listing and is something every local business owner should use.
Make sure your are optimised for Google My Business.
Also, don’t just have a Google business profile for SEO purposes. You may make it easier for potential consumers to find you if you have reviewed and updated your contact details and business hours. Due to the anticipated upheaval in consumer purchasing habits and business operations in 2020, finding current data is more important than ever for consumers.
Google now places more importance than ever on social media posts.
Share your Google My Business page on social media once you’ve finished it to better integrate search and social.
You must set up your NAP to make it simple for people and search engines to discover you.
What does NAP mean in local SEO?
The letters NAP stand for a company’s name, address, and phone number (including area code). For Google to display your NAP more accurately in location-based search results, it should be regarded as crawlable HTML content on your website.
Don’t make the mistake of merely including the NAP in a picture; unlike HTML text, images cannot be scanned by search engines.
The header or footer of the website is the most typical location for the NAP. On the “Contact Us” page, you should also give your NAP.
Misspellings, abbreviations, and incorrect phone numbers are examples of inconsistencies that might cause issues.
Google may not display your company at all in search results if it cannot identify which of the information about it is accurate.
Removing duplicate listings from web directories is a good idea. Additionally, join the Chamber of Commerce in your town while you’re at it to earn a localised external inbound link.
Local keyword research is the process of understanding how people search for the local services you offer. It’s important because you want to optimize for what people search for.
You can still target local keywords without local intent, but it’s not a job for local SEO.
Keep trying new combinations of different local keywords and terms. After thorough research you should have a list of relevant keywords for your local business.
Once you’ve mastered the fundamentals, it could be tempting to apply the brakes. But SEO is a continuous, logical process. It helps to do a thorough audit to determine where your website stands and what needs to be improved. To reach your objectives quicker by making adjustments and seeing what sticks.
Evaluating local SEO may involve the following:
Although adding external links to your website is desirable, improving your internal linking structure will also help your SEO rankings.
Why are internal links important?
Every new blog post is a chance to have your website indexed. For you to target a local search term, and appear higher in search engine results pages (SERPs).
The URL, title, header, meta description, and body of every piece of content you create needs to be optimised for search engines by using high-volume keywords. If you’re struggling to come up with geo-targeted content, think about showcasing case studies and client success stories.
You can improve your ability to optimise “near me” local searches by adding more specifications to these assets, especially for each location of your business.
If you have many brick-and-mortar locations create location pages. Readers can find your name, address, phone number, business hours, special store descriptions, parking and transportation details, promotions, and client endorsements on location pages.
It’s crucial that you refrain from using the same material on several location pages. Create a locally descriptive About Us page for businesses with a single location. You can even receive extra credit if you include a Google Map on the location page of your website.
It’s important to build local landing pages for each of your locations
Because Google is becoming increasingly intelligent, content producers may now write more for people and less for search engines. While writing about general subjects will draw in a sizeable audience, there are times when it’s more crucial to narrow your emphasis and create local content. Such as industry news to draw in a local readership.
Promote regional industry events, news, employees, and other instructive content on your blog to establish yourself as the neighbourhood authority in your field. Consider creating top-of-the-funnel content that is different from what your company sells.
Mobile searches account for 61% of all Google searches. Therefore, local search results and mobile searches go together.
People will usually use your website on mobile devices to check up reviews, get driving directions to your business, and obtain contact information. In fact, the “near me” mobile search volume has grown by 250% since 2017.
Make your website mobile-friendly to make things simple for your visitors and clients and boost local search visibility.
Every incoming link informs Google you’re a legitimate business, and inbound links can help increase your domain authority.
Inbound links are enticing possibilities to improve your local SEO.
Here are ways for obtaining inbound links:
Most local businesses have relationships with other businesses in their local area. Even though you’ll probably need to tap into cold email outreach at some point, it’s recommended building links from people that you already know to start with.
Consider holding a community event, sponsoring a webinar or meet-up, advocating for a local cause you care about, and cultivating connections with influential individuals. Additionally, have the confidence to ask potential partners to list you on their partner directory.
Additionally, guest blogging can help draw links. Engage in constructive dialogue with and about other professionals in your field, and serve as a community resource. Because of your participation in community discussions, you get more inbound links, users on social media, and media attention.
You’ll get more online PR the more you engage with your neighbourhood’s local events. You can generate coverage, brand recognition, and inbound local links by working with other local businesses or charities, hosting a volunteer day at your company, sponsoring an event (even online), or posing as an expert in your field in local media.
Google reviews are believed to have the greatest impact on Google’s local ranking signals. So should be a definitive part of your Local SEO strategy.
Improve Your Business Visibility with Local SEO
Any SEO plan for nearby businesses must include local SEO as a key component. If you have a physical location, such as a shop or service area, local SEO will aid customers in finding you when they conduct internet searches.
Climb the local SERPs by optimising your website, producing great local content, acquiring citations, and earning reviews!
- Obtain links from trustworthy websites
- Obtain links that your rivals are using.
- Create regional content and dominate regional citations
- Find as many possibilities for links as you can.
- Claim unauthorised brand references
- Link your material with appropriate internal links.
If you want to reach more people in your local area, attract more foot traffic, drive more conversions, build your reputation and grow the business directories, you need to have a local SEO campaign.
The map pack (aka local pack) is a Google SERP feature that shows the top local business listings and a map. It often appears at the very top of Google’s search results for local searches.