Email marketing is a form of marketing that can make the customers on your email list aware of new products, discounts, and other services. It can also be a softer sell to educate your audience on the value of your brand or keep them engaged between purchases. It can also be anything in between.
Email Marketing Remains Relevant In the age of social media, it’s tempting to write off email. However, there is statistical evidence that it remains an important aspect of marketing efforts.
How Email Marketing Works
There are a few ways to set up and track an email marketing campaign, which makes it accessible for small businesses. A great way for you to get people to sign up is via a newsletter sign-up option on your website.
As people sign up, you can send newsletters to a growing audience. You can also direct customers to the newsletter from your social media profiles.
Why email marketing is important
While other digital marketing strategies are evolving, one question keeps popping up:
“Is email marketing still important?”
Yes. A strong email marketing strategy can help you connect with your target audience and increase sales. Email marketing tools allow your business to reach customers in a way that is easier than ever, just as media platforms have changed.
Top 9 reasons why email marketing is so important:
Major Benefits of email marketing campaigns
The two biggest advantages of email marketing are:
- Ease of Use
Compared to other types of marketing, emailing is an inexpensive way to advertise your company and its products or services. Email marketing has a very small overhead for sending thousands of emails at a time, compared to the costs you’d expect to pay using other marketing channels.
A regular newsletter is a simple and effective way to send updates about your company, upcoming events, and special offers.
Once you’ve got the hang of things, automate your email marketing strategy to make your business grow even faster.
Autoresponders are the simplest form of email automation.
Autoresponders send an automatic personalised email (or email series) at different stages of the buyer journey. You get to follow up with subscribers without having to be physically present to hit send.
The welcome email is the most common autoresponder example, and is extremely popular with new subscribers.
Email Service Providers
Users can send email campaigns to a list of subscribers using an email service provider (ESP).
Email service providers are technology companies that help people build email lists and send promotional emails easily. As email marketing has grown in popularity, more email service providers have emerged to provide differentiated services.
An ESP must do two things at the most basic level: store email addresses and send emails.
Marketing platforms can also provide email templates and methods for handling new subscribers.
How to choose an email service provider
Effective email marketing takes effort.
When done correctly, it can create strong brand relationships. Consumers feel connected to companies that execute their email marketing strategies well because email allows for a targeted approach.
They commonly seek to achieve one or more of three primary objectives:
- Build brand loyalty
- Trust. Equalling repeat customers.
- Brand awareness
The term usually refers to sending email messages with the purpose of enhancing a merchant’s relationship with current or previous customers, encouraging customer loyalty.
Email Personalization and Customer Loyalty
People generally appreciate it when brands add personal touches and pay attention to small details. Regarding making us feel valued and understood as a customer, a little effort goes a long way. This rings true for email marketing, too. Email personalization is essential to building relationships with prospects and customers.
A restaurant, for instance, might send an email to customers on their birthdays offering 50% off an entree. This kind of personalisation helps a business develop and maintain a relationship with a customer—and that can lead to increased sales and customer loyalty.
Plus, personalized subject lines can increase open rates and click through rates.
Effective email marketing campaign
Most email is read on a mobile device, so keep your copy concise and to the point. Direct users to a blog post or landing page if you need to share a tonnene of information. Include CTAs at the Top and Bottom
Guidelines for Creating Successful Email Marketing Campaigns
- Select a relevant email list. To maximise the impact of your emails, send them to the appropriate recipients.
- Create Campaigns and Email.
- Adding social media “Like” or “Share” buttons to your marketing emails gives an additional way for customers to connect with your brand.
- Personalize the subject line and content of your email.
- Engage subscribers in conversation.
- Create follow-ups.
- Send emails from a human operator.
- Your emails should be A/B tested.
Even more than subject lines, call to action, and copy, email marketing success hinges on reliable email deliverability.
It is vital for email marketers that email deliverability succeeds. This is the ability to deliver an email to the inbox and not the spam folder.
When all goes according to plan, the email makes it past the spam filters and arrives at its destination. When deliverability is compromised, the email lands in the spam folder or, worse, your sender’s IP is blocklisted by the ISP.
The reports section of your email marketing tool is the place to go to understand your campaign performance. Use this email marketing tool to gather data and find out how to adjust your email marketing campaigns to suit your target audience for future campaigns.
Why Choose Zero Three Digital for Your Email Marketing Services
If you are looking for an email marketing agency, you want an agency that can do more than the minimum. You want a company that can help your brand across all major strategies, including SEO, PPC, social media marketing, and more.
Businesses that decide to hire email marketing experts can save time and money by getting a company that can handle it all at once.
It’s easier for you and more effective to get an agency that can coordinate branding, brand language, design, and content across all of your platforms than it is to coordinate with tonnes of 3rd parties.
High-Quality content, email, search optimization, and paid ads need to work together to get the best traction across each and every one.
Hiring one digital marketing company is definitely better than paying multiple monthly fees to different companies. Hiring an email marketing agency that has a focus on SEO can help businesses succeed further.
Search engine optimization and pay-per-click advertising on search engines are two of the most successful traffic-driving marketing strategies available, and with as much as 53% of all internet traffic coming through search engines, they are effective methods of building brand recognition and capturing customers at the top of the internet sales funnel.
Hiring an expert email marketing service can coordinate campaigns with key “top-of-the-funnel” strategies like this to gain even more ROI out of these audiences later in the funnel.
Ready to get started with email marketing?
SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. A higher ranking when someone searches a term in your industry increases your brand’s visibility online.
White Hat SEO is the alternative to unethical Black Hat SEO tactics. While Black Hat SEO shows quick results, search engines have new techniques for finding which companies are using sketchy techniques like keyword stuffing, cloaking, farming backlink building and creating listings for fake addresses.
Search Engine Marketing (SEM) refers to paid marketing efforts. It includes things like native ads, Google Ads, social media ads, and pay-per-click (PPC).
Off-site search engine optimization techniques involve efforts made on websites outside your own to push your own ranking higher. The key element to off-site SEO is link building or “backlinks,” which is an effort to have other reputable, high-traffic websites link back to your site. Backlinks are a signal of trust to search engines and they can play a huge part in your ranking position. Guarantee that the links are coming from well-known and trusted sites.